AI Powered Product Listing
AI Powered Product Listing
AI Powered Product Listing
In this project we aimed to bridge gap by offering the users a new and improved tool to list their products easily. Product listing is essentially a display page for a specific product that a seller is offering for sale on Daraz Seller Center.
In this project we aimed to bridge gap by offering the users a new and improved tool to list their products easily. Product listing is essentially a display page for a specific product that a seller is offering for sale on Daraz Seller Center.
THE CHALLENGE
Resolve fashion product listing issues and clear navigation with an AI-driven solution.
Up Close with Daraz Sellers
The Context
A product listing on Daraz is your digital storefront for a particular item. It includes essential details, enticing images, and a clear description.
The goal is to inform shoppers about a product's features and benefits. This helps them make confident purchasing decisions.
The Context
A product listing on Daraz is your digital storefront for a particular item. It includes essential details, enticing images, and a clear description.
The goal is to inform shoppers about a product's features and benefits. This helps them make confident purchasing decisions.
The Problem
The product listing page suffers from unclear image-related instructions and functionality, hindering sellers' ability to add high-quality product visuals.
This negatively impacts A2C (Add-to-Cart) conversions.
The Problem
The product listing page suffers from unclear image-related instructions and functionality, hindering sellers' ability to add high-quality product visuals.
This negatively impacts A2C (Add-to-Cart) conversions.
100+
100+
Hours spent
30+
30+
Screens
6
6
Team members
20+
20+
People interviewed
My Role
I spearheaded the comprehensive design direction for the app experience, encompassing user flows, information architecture, and the UI style guide.
My Role
I spearheaded the comprehensive design direction for the app experience, encompassing user flows, information architecture, and the UI style guide.
+ Design system
+ Interaction Design
+ Rapid Prototyping
+ Design system
+ Interaction Design
+ Rapid Prototyping
+ Design system
+ Interaction Design
+ Rapid Prototyping
+ Design system
+ Interaction Design
+ Rapid Prototyping
+ Design System
+ Interaction Design
+ Rapid Prototyping
The Team
The Team
100+
Hours spent
30+
Screens
6
Team members
10+
People interviewed
THE CHALLENGE
THE CHALLENGE
Resolve fashion product listing issues and clear navigation with an AI-driven solution.
Resolve fashion product listing issues and clear navigation with an AI-driven solution.
Understanding the problem space
Understanding the problem space
The page has usability issues that cause confusion for sellers, especially when adding product images. This can negatively impact A2C (Add to Cart) conversions.
The page has usability issues that cause confusion for sellers, especially when adding product images. This can negatively impact A2C (Add to Cart) conversions.
Confusion in the process leading to an increase in listing errors, such as incorrect or incomplete product information.
Confusion in the process leading to an increase in listing errors, such as incorrect or incomplete product information.
In recent months, we've noticed subpar fashion content from sellers, leading to a higher bounce rate, decreased completion rates, and missed opportunities in untapped niches.
In recent months, we've noticed subpar fashion content from sellers, leading to a higher bounce rate, decreased completion rates, and missed opportunities in untapped niches.
46.72%
46.72%
46.72%
Content score percentage
5.4mins
5.4mins
5.4mins
Average time taken for product creation
62.4%
62.4%
62.4%
Average bounce rate
Understanding the problem space
The page has usability issues that cause confusion for sellers, especially when adding product images. This can negatively impact A2C (Add to Cart) conversions.
Confusion in the process leading to an increase in listing errors, such as incorrect or incomplete product information.
In recent months, we've noticed subpar fashion content from sellers, leading to a higher bounce rate, decreased completion rates, and missed opportunities in untapped niches.
46.72%
Content score percentage
5.4mins
Average time taken for product creation
62.4%
Average bounce rate
To truly grasp our sellers' challenges, we stepped out of the office and hit the streets.
To truly grasp our sellers' challenges, we stepped out of the office and hit the streets.
To truly grasp our sellers' challenges, we stepped out of the office and hit the streets.
Engaging directly with city sellers, we gathered firsthand insights and authentic feedback.
Engaging directly with city sellers, we gathered firsthand insights and authentic feedback.
Engaging directly with city sellers, we gathered firsthand insights and authentic feedback.
Up Close with Daraz Sellers
Up Close with Daraz Sellers
Up Close with Daraz Sellers
Pinpointing the issues.
Pinpointing the issues.
After engaging with users and summarizing their insights, we can prioritize their needs and wants effectively by utilizing a structured approach.
After engaging with users and summarizing their insights, we can prioritize their needs and wants effectively by utilizing a structured approach.
Overwhelmed with insights, we needed to start prioritizing to form a strategy.
Overwhelmed with insights, we needed to start prioritizing to form a strategy.
Overwhelmed with insights, we needed to start prioritizing to form a strategy.
Pinpointing the issues.
After engaging with users and summarizing their insights, we can prioritize their needs and wants effectively by utilizing a structured approach.
KEY DISCOVERY
KEY DISCOVERY
By splitting the journey into four steps, we can reduce cognitive load and enhance user focus.
By splitting the journey into four steps, we can reduce cognitive load and enhance user focus.
Discovering order within the chaos
Discovering order within the chaos
The previous design's non-linear structure resulted in a cluttered UI and unclear visual cues, placing a significant cognitive load on users.
We addressed this by adopting a leaner approach to information architecture.
The previous design's non-linear structure resulted in a cluttered UI and unclear visual cues, placing a significant cognitive load on users.
We addressed this by adopting a leaner approach to information architecture.
IDEATION
IDEATION
Jumped into secondary research to form our product strategy and experience.
Jumped into secondary research to form our product strategy and experience.
North star design principles:
North star design principles:
North star design principles:
North star design principles:
Mapping easy user journeys
Mapping easy user journeys
Tools should streamline product listing, saving time and effort by utilizing Chat GPT, GPT-4 Vision, and Stable Diffusion.
These tools enhance the user experience and make the listing process more efficient.
After two weeks of intensive brainstorming, we immersed ourselves in the world of designs and possibilities.
By translating our logical conclusions and gathered insights into a cohesive visual UI, we aimed to create an intuitive and engaging user experience that truly reflects the needs and desires of our users.
From research to stakeholder presentation
From research to stakeholder presentation
Leveraging secondary research, we crafted a comprehensive product strategy and user experience.
Collaborative whiteboard sessions with key team members revealed critical insights, which were presented to stakeholders, including the CPO and CTO.
Prioritizing customer pain points and needs, we aligned our product roadmap with user expectations and business objectives.
Leveraging secondary research, we crafted a comprehensive product strategy and user experience.
Collaborative whiteboard sessions with key team members revealed critical insights, which were presented to stakeholders, including the CPO and CTO.
Prioritizing customer pain points and needs, we aligned our product roadmap with user expectations and business objectives.
Diving into designs and possibilities
Diving into designs and possibilities
After two weeks of intensive brainstorming, we immersed ourselves in the world of designs and possibilities.
By translating our logical conclusions and gathered insights into a cohesive visual UI, we aimed to create an intuitive and engaging user experience that truly reflects the needs and desires of our users.
After two weeks of intensive brainstorming, we immersed ourselves in the world of designs and possibilities.
By translating our logical conclusions and gathered insights into a cohesive visual UI, we aimed to create an intuitive and engaging user experience that truly reflects the needs and desires of our users.
DESIGN
DESIGN
Making an effortless experience where you just simply tap through it.
Making an effortless experience where you just simply tap through it.
Easy buttons, happy fingers
Easy buttons, happy fingers
We've made the button easier to tap on mobile, ensuring it grabs users' attention effortlessly.
This improvement enhances the overall user experience by making interactions more intuitive and engaging, keeping users focused and engaged with your app.
We've made the button easier to tap on mobile, ensuring it grabs users' attention effortlessly.
This improvement enhances the overall user experience by making interactions more intuitive and engaging, keeping users focused and engaged with your app.
Sail your way through navigation⛵️
Sail your way through navigation⛵️
We’ve sprinkled in handy tips and tricks, using icons and simple language to guide users effortlessly.
It’s like giving your app an eye for detail, ensuring every user enjoys a smooth, intuitive experience with a smile.
We’ve sprinkled in handy tips and tricks, using icons and simple language to guide users effortlessly.
It’s like giving your app an eye for detail, ensuring every user enjoys a smooth, intuitive experience with a smile.
An intuitive approach
An intuitive approach
The user flow was crafted to prioritize scannability and clear button positioning, allowing for effortless navigation.
This approach was perfectly aligned with Daraz's existing visual design system, resulting in a seamless and cohesive user experience.
The user flow was crafted to prioritize scannability and clear button positioning, allowing for effortless navigation.
This approach was perfectly aligned with Daraz's existing visual design system, resulting in a seamless and cohesive user experience.
IMPACT
IMPACT
Rolled out in October 2023 to 40% of sellers as A/B test
Rolled out in October 2023 to 40% of sellers as A/B test
Results I can brag about
Results I can brag about
Not only did we capture a significant market share, but we also set new benchmarks for customer engagement and brand loyalty.
Launching new features in Sri Lanka and Bangladesh, specifically targeting the fashion category.
Not only did we capture a significant market share, but we also set new benchmarks for customer engagement and brand loyalty.
Launching new features in Sri Lanka and Bangladesh, specifically targeting the fashion category.
15.55%
Adoption Rate
And here's the kicker—since launching, 3,615 out of 23,221 sellers have already adopted our AI-powered listing tool, representing a solid 15.55% adoption rate.
These sellers aren't just listing products; they're boosting their visibility and driving sales like never before.
And here's the kicker—since launching, 3,615 out of 23,221 sellers have already adopted our AI-powered listing tool, representing a solid 15.55% adoption rate.
These sellers aren't just listing products; they're boosting their visibility and driving sales like never before.
46.72% to 53%
Increase content score percentage
41% to 60%
Improving product quality NPS
5.4mins to 4.8mins
Average time taken for product creation
LOOK BACK
LOOK BACK
A moment of sweet melancholy.
A moment of sweet melancholy.
Just a few weeks after launching
Just a few weeks after launching
The AI listing was removed from the Daraz app due to internal decisions.
However, having brought over 50+ features to life as a UX designer, my journey with the Daraz team was incredibly rewarding.
I'm grateful to the CPO, leads, and everyone who contributed along the way.
The AI listing was removed from the Daraz app due to internal decisions.
However, having brought over 50+ features to life as a UX designer, my journey with the Daraz team was incredibly rewarding.
I'm grateful to the CPO, leads, and everyone who contributed along the way.
Key Takeaways:
Key Takeaways:
Key Takeaways:
Key Takeaways:
KEY DISCOVERY
By splitting the journey into four steps, we can reduce cognitive load and enhance user focus.
Discovering order within the chaos
The previous design's non-linear structure resulted in a cluttered UI and unclear visual cues, placing a significant cognitive load on users. We addressed this by adopting a leaner approach to information architecture.
IDEATION
Jumped into secondary research to form our product strategy and experience.
North star design principles:
Diving into designs and possibilities
After two weeks of intensive brainstorming, we immersed ourselves in the world of designs and possibilities.
By translating our logical conclusions and gathered insights into a cohesive visual UI, we aimed to create an intuitive and engaging user experience that truly reflects the needs and desires of our users.
From research to stakeholder presentation
Leveraging secondary research, we crafted a comprehensive product strategy and user experience.
Collaborative whiteboard sessions with key team members revealed critical insights, which were presented to stakeholders, including the CPO and CTO.
Prioritizing customer pain points and needs, we aligned our product roadmap with user expectations and business objectives.
Mapping easy user journeys
Tools should streamline product listing, saving time and effort by utilizing Chat GPT, GPT-4 Vision, and Stable Diffusion.
These tools enhance the user experience and make the listing process more efficient.
Easy buttons, happy fingers
We've made the button easier to tap on mobile, ensuring it grabs users' attention effortlessly.
This improvement enhances the overall user experience by making interactions more intuitive and engaging, keeping users focused and engaged with your app.
Sail your way through navigation⛵️
We’ve sprinkled in handy tips and tricks, using icons and simple language to guide users effortlessly.
It’s like giving your app an eye for detail, ensuring every user enjoys a smooth, intuitive experience with a smile.
An intuitive approach
The user flow was crafted to prioritize scannability and clear button positioning, allowing for effortless navigation.
This approach was perfectly aligned with Daraz's existing visual design system, resulting in a seamless and cohesive user experience.
DESIGN
Making an effortless experience where you just simply tap through it.
Results I can brag about
Not only did we capture a significant market share, but we also set new benchmarks for customer engagement and brand loyalty.
Launching new features in Sri Lanka and Bangladesh, specifically targeting the fashion category.
And here's the kicker—since launching, 3,615 out of 23,221 sellers have already adopted our AI-powered listing tool, representing a solid 15.55% adoption rate.
These sellers aren't just listing products; they're boosting their visibility and driving sales like never before.
15.55%
Adoption Rate
46.72% to 53%
Increase content score percentage
41% to 60%
Improving product quality NPS
5.4mins to 4.8mins
Average time taken for product creation
IMPACT
Rolled out in October 2023 to 40% of sellers as A/B test
Just a few weeks after launching
The AI listing was removed from the Daraz app due to internal decisions.
However, having brought over 50+ features to life as a UX designer, my journey with the Daraz team was incredibly rewarding.
I'm grateful to the CPO, leads, and everyone who contributed along the way.
Key Takeaways
LOOK BACK
A moment of sweet melancholy.
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saad.ansari11@outlook.com
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saad.ansari11@outlook.com
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Get in touch to find out more about digital experiences to effectively reach and engage customers and target audiences.
saad.ansari11@outlook.com
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Now it's your turn to say hello!
Get in touch to find out more about digital experiences to effectively reach and engage customers and target audiences.
saad.ansari11@outlook.com
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Now it's your turn to say hello!
Get in touch to find out more about digital experiences to effectively reach and engage customers and target audiences.
saad.ansari11@outlook.com
Thanks for scrolling 42,000 pixels.
Now it's your turn to say hello!
Get in touch to find out more about digital experiences to effectively reach and engage customers and target audiences.
saad.ansari11@outlook.com
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